Understanding the path to purchase for online customers

What is meant by Digital IQ ? Because the world is changing and that we are in a new era, it is important for companies to follow new technologies. Thanks to IQ, companies remain competitive. Indeed, digital technologies help to innovate, and interact with customers. What are the components of Digital IQ ? The website : - Easy to use - Easy to search - Link with social media Digital Marketing : - Well referenced - Interactive and easy to use - Link to access the website (easy for the client) - Company referenced on platforms in vogue - Attractive for customers : example Newsletter Social Media : - Facebook - Twitter - Youtube Mobile : The navigation should be easy on smartphone and tablet to evolve with the new era. The client must be able to book in a few clicks.